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I have chosen three film posters of a film that was first made in 1933 and has since been 'updated and released' in 1976 and 2005. The early King Kong poster above is brightly coloured e.g. yellow, orange, blue, purple etc and this gives it a very child-like, comical look. It looks quite amateurish compared to the more recent poster in 2005. The typeface is quite large and dominates the lower half of the poster and the top half is taken up by a 'not so scary' looking gorilla. The later poster of this film is a lot more professional looking. The range of colours are kept to a minimum e.g. black, grey and white and the film title is much less prominent on the poster. The poster from 1976 still looks dated however the is a definite shift towards a more scary looking gorilla. The colour palette has been toned down and has now lost the bright yellows and orange of the earlier poster. The gorilla looks a lot more realistic in its colour and its general features, added to the detailed backdrop of buildings, skyscrapers and sky it looks far less comedic and far more action and adventure. The later, 2005 poster, is very 'up to date' looking and the typeface follows the conventions of posters that are made now. It is not as big and overpowering as it mainly uses the image to tell the audience of the film that they are advertising. The layout of the poster has not changed a great deal over the years, as the stars of the films, directors, credits etc are all listed at the bottom of the poster.

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